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Google Things for Professional Webmasters
By Barbara Foster
Page One of Google Future Search and Market Strategy is SERP Vision

Now is the time to seize your opportunity to be part of the online future, to brand and market your business. The way to do this is to stay connected with a search engine optimization services company,  that will stay abreast of new technology as it arrives. With the drastic changes of our economy, those that take advantage of the very best internet market services now are going to be the ones that will have a chance to survive. Those that are seen by the public now will also be seen latter at a far greater profit.

The newest long term search engine optimization strategy is to learn how to present a web site search results in what is called SERP vision. SERP stands for (Search Engine Results Pages).

Through the use of SERP vision search engine optimization, the tiny plan10 little spots available on Google now will expand into over 200 exciting results. This will be done with the use of SERP vision search engine optimization expansions, hovers, and drop boxes. This is where a search results will get very interesting in the fact that it will express text, picture, video, and audio combined with the additional expansion features.  

With the many combinations and connections with other websites that each website has, this will prove to be a very informative and enjoyable search. That is expanded further with far more content connecting each search results with related web sites and information. 

The search engine will also have further capabilities of changing format presentation so as to be seen in a more desirable individualized format preference that will be set by the reader.

All of these changes will work to make more internet web site traffic.  With each search engine page one results, the readers as will as the business ad owners will love the resulting benefits.

Remember, when choosing an SEO firm, you must ask some questions.  

#1.  What is your client retention rate?

#2.  What is your client ROI ratio?

#3.  How, competitive are your service fees?


SEO Firms

Google Makes Unannounced
Adwords Auction Changes
The Google Adwords Auction Changes affect the Relevance, the click through Rate, on Page Optimization, linking to and from and the impression shares of PPC Client websites.

Many have seen an impression shares drop due to these changes. Others see it as simply A drop in traffic to their websites and then mistake it for a slump in the current economy. 

Hal Varian is the Chief Economist at Google
and has made a video to explain these changes to the Google Adwords program. 

This 9 minute Hal Varian Adwords Auction Video on YouTube touches briefly on the value of impression shares and conversion rates involving the cost of PPC clicks using these new Adwords Algorithmic changes.

The major factor in new Google changes is that the Google Ad Auction process is switched to a multiple SEO algorithm combined with the PPC sponsored link cost. 

The aim here by Google Is to place sponsored linking ads on the top of page one of Google that are SEO optimized and are linking to SEO optimized websites. These changes where only a few months old in 2009 and were not published when they can into effect.

A website
QUALITY SCORE is going to be the deciding factor in PPC going forward. The Big spenders of the past who ignored optimization of their websites and PPC campaigns are losing ground fast. Google has written the new algorithms so that, if every effort to comply is not made, the punishment will be a red ROI.

Major Google PPC Keyword Relevance Algorithm Changes!

Recently Google made changes in her PPC algorithm which are critical to the management of Sponsored Linking campaigns.

As of 9/19/08, Google made some very significant changes in the way they look at sponsored link landing pages.  The focus of Google's Pay-Per-Click algorithm now is your ad quality and keyword relevance as it pertains to your landing pages.
 
Google's mindset is that they want the user to get a better experience when using Google's search engine.

Google issued no warnings regarding this change just a newsletter.

This change is a true budget breaker for the uninformed small business owner. And will have a negative impact on any sponsored linking campaign with the least lack of content relevancy or too much flash that Google and the other major search engines cannot read, etc... 

This change simply means any website not highly optimized will be hidden from the average readers view on the major search engines forever, no matter how much money is spent on
advertising.

Due to these and other changes with the major search engines, Your Pay-Per-Click Sponsored Link Advertising cost may rise as well!

To give you an example of how Google PPC Keyword Relevance Algorithm Changes will affect you’re PPC Bid Campaign!
 
Let’s say you are paying 10 cents per click and you are on page #5 of Google. And your competitor is on page #2 and is paying 8 cents per click and is getting far more Reader exposure because he is closer to page #1. This all may seem unfair if you are the one who is paying more and making less.

Your Pay-Per-Click Bid Management Campaign will cost you more and be far less effect.  So simply put, the better your website is optimized and the higher it is organically ranked, the less you will pay for your PPC Bid Management campaign.

Get a website analysis report for your company website. Learn what your website optimization Grade Score is on the major search engines and how to use this information to improve the organic ranking for free.

Pay-Per-Click-News.com monitors critical changes like these made by the major search engines. Giving Pay-Per-Click-News.com Small Business Owners and Corporate readers an edge that they truly must have to avoid seeing an almost certain drop in their business.

Current Dynamic Innovative News from Pay-Per-Click-News.com gives you a tremendous advantage over most of your competitors when managing your PPC accounts. This truly places your hand on the pulse of this industry at all times.

Just shoot me an email with any questions or comments you have regarding PPC Bid Management!


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